Brand Communication
Boost brands loyalty and advocacy group by meeting impactful emotional connections and message-engaging brand experiences
Brand Strategy
Purpose:
- • Create a strong foundation for the brand
- • Define brand values, mission and unique positioning
- • Establish guidelines with clarity direction for all
- • Impact and shareholder building
Approach:
- • Understand the brand identity and value proposition and
- • Identify target audience and market trends
- • Create messaging frames that resonates with the
- • Develop visual identity and tone of voice
- • Build community in alignment with brand values
Specialization/Strategy:
- • Brand Positioning
- • Competitive Landscape Analysis
- • Value Proposition Development
- • Brand Architecture
- • Messaging Development
Analytics & Insights
Purpose:
- • Measure the effectiveness of the brand communication
- • Identify trends and shifts in consumer behavior
- • Track brand health and perception
- • Use data to drive performance to better decisions
- • Optimize messaging to better resonate with audience
Approach:
- • Conduct brand studies with full analytics
- • Monitor customer metrics and brand awareness
- • Review and analyze consumer research findings
- • Track performance against objectives
- • Prepare insight reports and recommendations
- • Use stories and insights to drive action
Specialization/Strategy:
- • Market Research
- • Brand Health Analytics
- • Consumer Insights
- • Competitive Monitoring
- • Perception, Diagnostics, Predictive, and Perception
- • Analytics
Media Buying & PR
Purpose:
- • Reach the target audiences
- • Build brand awareness at scale, and loyalty
- • Share valued reputation and relationships with key
- • stakeholders
Approach:
- • Develop a comprehensive media strategy
- • Identify the right channels and influencers
- • Negotiate media buys and partnerships
- • Develop PR campaigns that tell brand stories
- • Manage all brand partnerships and awareness
- • Analyze, track, and optimize coverage with strategic
- • results
Specialization/Strategy:
- • Media Strategy & Planning
- • Influencer Partnerships & Marketing
- • PR & Media Relations
- • Crisis Management
- • Event & Campaign Amplification